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  3. CEIBS Knowledge

    Recently, Costco unveiled its first Chinese warehouse store in Shanghai. The US members-only wholesaler believes that retail should be service-driven, and that its own role is to serve the customer. Nevertheless, the company’s opening day in China was a scene of chaos – shelves were emptied within an hour, cars had to wait 3 hours to find a parking place, and customers had to queue for two hours at checkouts. But, how exactly did Costco end up going viral in China? What are the brand’s chances of success in the Chinese market? And what can Chinese brands learn from Costco?  
    Recently, the People’s Bank of China (PBoC) released the Fintech Development Plan 2019-2021, including guidelines, basic principles, development targets, key tasks and supportive measures for fintech development in the next three years. The plan has attracted a lot of industry attention. But, what is the purpose for introducing this plan? What impact will it have on the fintech industry? And, what does the future hold for fintech?

    CEIBS Stories

    MBA 2016 alum Dmitry Andreev on swapping Moscow for Shanghai in pursuit of a sustainable future
    Earlier this year, Christoph Flink (CEIBS GEMBA2009), Mario Mazzocca (GEMBA2009), Sophia Jiao (GEMBA2018) and Mario Feuerstein (GEMBA2009) climbed the Mount Kilimanjaro. The following is Christoph Flink’s first-hand account of his experience during their adventure.


    September 29, 2019. Shanghai – A special ceremony was held today to congratulate CEIBS President Li Mingjun for being named a recipient of the National Commemorative Medal. Chen Hui, a Shanghai Municipality representative and Director of the Organisation and Personnel Division of the Shanghai Foreign Affairs Office, delivered the medal to CEIBS’ Shanghai campus. Ms. Helen Xu, Assistant President, Deputy Secretary of CPC Committee and Director of the Dean’s Office and Ms. Cynthia Liu, Assistant Director of President’s Office also participated in the award ceremony.
    September 17, 2019. Beijing – Former Prime Minister of France and CEIBS Distinguished Professor Jean-Pierre Raffarin has been named as a recipient of the Medal of Friendship, making him one of 42 recipients of national medals and honorary titles from the Chinese government this month. The awards were voted on during the 13th Session of the 13th National People's Congress Standing Committee and then signed into official order by Chinese President Xi Jinping.


    This year marks the 70th anniversary of the founding of the People’s Republic of China and the 47th anniversary of ambassadorial-level diplomatic relations between China and the UK. As such, it represents a valuable opportunity for the deepening of ties in the current “Golden Era” of China-UK relations. At this historic juncture, the UK stands to benefit from opportunities brought on by China’s consumption upgrade and supply-side structural reform, the wider opening of the Chinese market, and the Belt and Road Initiative. As both technology and business models continue to evolve, the changing landscape of the global industrial chain will undoubtedly create unprecedented opportunities for co-operation between Chinese and UK businesses.
    L’émergence d’une classe moyenne, de plus en plus nombreuse et de plus en plus exigeante, est un des marqueurs de l’économie chinoise de ces dernières années. Les enjeux financiers sont considérables, car, cette classe moyenne composée de différentes strates, est apparue depuis l’ouverture économique du pays et dispose d’un pouvoir d’achat en constante augmentation. Une montée en puissance assortie d’aspirations nouvelles de qualité, de disponibilité et d’immédiateté des produits et services.

    Our Programmes


    Differentiate yourself. Give yourself a GLOBAL EDGE. Give yourself the CHINA EDGE.

    Join us on a journey that will transform who you are. Change the way you think, analyse, manage – and gain vital insight into the world's largest and most dynamic market. With our 18-month full-time, English language, MBA Programme based in Shanghai, you will be able to fast-forward your career like you could never have imagined.


    China’s largest b-school alumni network (22,000+ grads, including more than 2,000 CEO-level leaders)

    Are you an upper-level entrepreneur or executive who’s determined to further excel despite the uncertainties of this new era? Do you want to take your organisation to the next level by further developing your leadership qualities? Do you want to join the most powerful alumni network in China? CEIBS Executive MBA offers you world-class education with a unique vantage point of China’ s rapidly changing business and economic landscape.

    Executive Education

    Top-ranked open programmes in mainland China

    No international business school knows China better, and no China-based school knows the world better. The CEIBS Executive Education offers companies our unique value proposition of unbeatable China knowledge matched with world-class business management learning. Our extensive Open Programmes and Company Specific Programmes have assisted more than 3,000 organisations and more than 100,000 executives in developing business leadership skills for today and the future.


    Shanghai Jiaotong University-CEIBS PhD Programme

    Over the last two decades, China Europe International Business School (CEIBS) has provided world-class business management education, grooming responsible leaders for China and the rest of the world.?Building on the global recognition of its MBA, EMBA and Executive Education Programmes, CEIBS launched its four-year full-time PhD Programme in 2015. The degree will be awarded by Shanghai Jiaotong University.

    Programmes in Africa

    CEIBS launched its Africa Programme in 2008.

    On the basis of our experience in China we are convinced that CEIBS can make a difference in other emerging economies as well. In economies such as in Africa, meeting organisational and societal challenges requires fresh thinking, new insights and creative foresight from executive leaders.


    CEIBS launched the Entrepreneurship Platform (abbreviated as E-Platform), a high-quality integrated entrepreneurial innovation ecosystem comprising entrepreneurial education, incubation and investment, on October 24, 2015.
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